Saturday, May 17, 2008

Adsense? How can I maximize my benefit?


What Is It?
It is a program in which website owners can use programs within Google and Yahoo to enable text, video ads, and banners on their sites.


Google or Yahoo receive revenue by impression basis pay per clicks or cost per action based services.


AdSense is a good advertising platform for smaller sites with relatively little resources for sales programs but should not be overlooked by others.


How Does AdSense Work?

The webmaster inserts Java Script code into a web page. This is used to place ads onto the page.When a page with an AdSense tag is visited Java Script creates an iframe and sets its "src" attribute to the pages' URL.


For advertisements that are contextual in manners Google servers use a cache of the page. Then they determine a set of high value keywords. If these keywords have already been cached the advertisement that is used for the keywords, is based upon the AdWords bidding system.


For site targeted ad sites the advertiser chooses which pages or pages, to display advertisements on. They pay per impression or per what the advertisers choose to pay.


For search ads they are added to the list of results after a user searches the site within the search box. Revenue made is shared between Google and the website owner. The advertisement must be clicked on.


Mobile Content is a way for the publisher to generate earnings from their mobile WebPages using targeted Google ads. Google matches ads to the content of your mobile website.


However this was just recently posted several places and should be read in its entirety:


XHTML Compatibility

HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design:


• non-standard closing tags such as and • the boolean (minimized) attribute checked rather than checked="checked" • presentational attributes other than id, class, or style, such as bgcolor and align • a table structure used for purely presentational (non-tabular) purposes • the font tag
There has been found a way around this by creating a normal html site containing only the AdSense ads units and then importing then into the xhtml document with an object tag.
For referrals Google will add money to an advertisers account when a visitor downloads a referred service or product.


According to the Google AdSense Articles found at: http://google.com/AdSense,You should follow the steps bellow to generate more revenue:


Visit the AdSense Setup tab and choosing Referrals as the product.


Tips for successful referrals for non-Google products:


• Choose sub-categories for better targeting. When using non-Google referrals, you can more narrowly control the ads that display on your site by selecting sub-categories. For example, if you have a website about car loans, simply select the sub-category "Auto Financing" to receive ads related to that topic. Selecting sub-categories improves your ad targeting and can also increase your referrals earnings.


• Designate back-up ads for your ad slots. Even if you know which ad you'd like to display on your site, it's always best to have other ads to display if that specific ad becomes unavailable. By adding categories or keywords to your ad shopping cart, you can be sure that relevant ads will always show on your site, though Google will always display your specific ad choice when available.


• Try displaying only image-based ads. With our revamped referral units, you can opt to show only image ads. For some publishers, image ads match the look and feel of their sites better than text ads. Choosing to show just image-based ads does limit your available ad inventory, but you may prefer its aesthetic appeal on your pages.


Reporting

New to Google AdSense's is a report to track the link URL's separately from other AdSense, for content units. These statistics show click throughs and per link CTR.


To view these report go the the Reports Tab.


Select AdSense for Content


Choose URL's


The Combined Report will look like what you have been use to seeing (is you already use AdSense), as far as content reports.


Choose Add Reports of Link Units for more clarity into reports.


Google is not the only one with AdSense. Yahoo also does.


Development


Development begins with content that is of value thus attracting AdSense ads which in turn payout the most when clicked upon.


Using traffic techniques that generate many different responses that are not just limited to advertising online is all part of development.


Remember to use sponsored links and advertisement phrases on the website to encourage the visitor to click on the advertisements.


To Maximize Your Profits with Google Adsense:

Always begin by:
Writing proficiently
Keep on topic
Show Your Knowledge on the subject
In positioning the ad:

When users are focusing on a particular article they are reading it is better to place the ad at the bottom of the page.


You must think about the content and how the reader will react to a particular page. In some instances, an advertisement above the fold is better and in turn receives more hits. These are those that are near rich context and navigational aids.


Keep in mind that dark orange overall gives the strongest performance while light yellow gives the weakest performance. You need to blend your colors though with the background of your article or blog, with the ad. Use bold borders around the advertisement.


Take your advertisement and customize it to resemble your website. This brings a flow between your ads and your website.


Many top marketers have found that the large rectangle format for ads get more clicks.Last, but certainly not least, put your keywords in your title of your blog. Google Adsense has been the biggest and easiest money maker on the internet. Many of the people who are looking for how to make money online, start off there journey by making money with Google Adsense. I hope you'll find the above mentioned information usefull and it will also help you guys to make more money with Google Adsense.

Monday, May 5, 2008

How to Make Money with Google Adsense?

All of you guys who are looking for ways and means and asking the question again and again to yourself or to the web communities that, How to make money with Google Adsense? Like always I like to take things slow and provide as much useful information as I can so it becomes easy for a newbie to understand that what we are talking about and someday this blog will serve a purpose of being and online guide and will provide an answer for this question How to make money online or How to make money with Google Adsense”

Now Blogging has spread like any other unprecedented plague all around the internet world. With almost around 65 % of the internet users engaged in blogging and with the free blog creation websites like Blogger, My Space, Wordpress, Stumbled Upon, Digg and more it is becoming increasingly easy to create a blog and speak your mind.

However, with the ease of creation of the blog comes the difficulty of your blog being found in the crowd of millions of blogs and websites.

With the growth of blogs and websites over the internet it became so hard to find any good website with quality content or answer to your query. This is where Search Engines come into play. Popular Search Engines like Google, Yahoo, Msn, Ask etc.

Now this is where I wanted to bring the readers. Usually all those guys who want to make money through Google Adsense and came here on this blog to find their answer to “How to make money from Google Adsense” well the answer is simple.

If you want to make money with Google Adsense you have to know what Google Adsense is all about. By this I am referring to the fact that what Google Adsense is not for you but what it is for the Advertisers as they are the Originator of the Google Adsense Business.

Now the Advertisers they bid on certain keywords when they signup for Google Adsense and what their purpose is to get the traffic on their website when someone searches for that particular keyword in the search engine. Or if someone visits some website and if that particular website is monetized for the keyword then to get targeted traffic from there.

Why I am saying this is cause you know sometimes when you see your Adsense Report you will see that at times you get paid around $ 5 to $ 9 per click and at times you just get $ 0.15 to $ 0.56 per click. You might be getting confused that why is this.

Well it’s because of the fact you are getting smart priced by the Google. Let me give you an easy example to make my point more clear. Now if there are two websites website A is monetized for the keyword “How to make money with Google Adsense” and website B is optimized for the word “How to make money through Adsense or Forex” now assuming both websites have good ranking and are getting equal traffic so which one would be making more money.

Now the website A will be getting the ads on the keyword “How to make money online” and website B might be getting the ads for How to make money through Google Adsense. The answer is both would be doing well. Considering the fact that both have targeted just one specific phrase.

I have observed many other websites who and read quite a lot of books on the same subject and one big misconception is that people who optimize there websites for various keywords or pages for various keywords. Well it is good to do so however, through my experience I believe this is not how it should be. Because again if you have different snippets on your front page (As this page is the one usually getting most of the traffic) then you have different ads in your Google Adsense Block. Which should not be the case?

Simply people who came from search engine they entered specific keyword to find your website and if you have optimized your webpage or rather landing page for other keywords too they will find different ads in the Google Adsense and the probability of them to click on the Google Adsense Ads will decrease. Thus your CTR will come down too.

And if you are the sort of person who say that much of your traffic comes from Social Networking websites or through RSS then again let me assure you that Google will penalize you and smart price you for it. As Google will know where that traffic is coming from and it will see that it’s not targeted traffic and also let me remind you that CTR of the traffic coming from Social Networking Websites is always less then the SERP’s Traffic. However, as I was saying Google will find that these guys weren’t actually looking for that particular keyword and they are just casual browsers and if anyone of such casual browser ends up clicking the Google Adsense Advertisement then it will be very clear that it’s not targeted traffic and it will eventually smart price you and compensate the Advertiser won’t charge him full for the click.

That’s why it is necessary to optimize your website for one keyword and know what the advertisers are thinking about that particular keyword. Once you start getting traffic from the Search Engines and you have optimized the website around single keyword. As I have done for “How to make money with Google Adsense” on this blog then it will increase probability for the visitor to click on the ads and you will get the full CPC rather your SPC and the Advertiser will be charged fully as he is getting the right traffic for the keyword he actually wanted.

I hope this will help you guys who are looking for the answer to “How to make money with Google Adsense”

So the main points once again are;

1) Optimize your website for one Keyword.
2) Work on SEO and try to get bulk of your traffic from Search Engines as they will give you the highest paying conversions.
3) Network with other website who are competing for the same keywords to ensure that your website comes up the SERP.

Hope now you have found the answer to effectively Increase Your CTR and “How to make money with Google Adsense?”

Friday, May 2, 2008

Most Common Google Adsense Mistakes to Avoid

If anyone wants to make money from his/her google adsense account the most significant thing to keep in mind is " YOU NEED TO KEEP YOUR ADSENSE ACCOUNT ACTIVE AVOID GETTING IT BLOCKED"
As long as your adsense account is active you will keep on making money from it. Better play by the rules then be sorry.
If you google around you will find Thousands and Thousands of Publishers who for one reason of the other ended up getting there Google Adsense Account for one reason or the other.
Now before getting into the details of the Tips n Tricks I consider this my Moral Duty to ensure that all the users who might benefit from my future posts and end up making a alot of money know these Tips
If you don't want to get this Email from Google then you stricktly need to follow the below mentioned thumb rules
---------------------------------------------------------------------------------------------------------------------------------------
Hello (member name),

It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account. Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers.

A publisher’s site may not have invalid clicks on any ad(s), including but not limited to clicks generated by:

- a publisher on his own web pages- a publisher encouraging others to click on his ads- automated clicking programs or any other deceptive software- a publisher altering any portion of the ad code or changing the layout, behavior, targeting, or delivery of ads for any reason
Practices such as these are in violation of the Google AdSense Terms and Conditions and program polices, which can be viewed at:

Publishers disabled for invalid click activity are not allowed further participation in AdSense and do not receive any further payment. The earnings on your account will be properly returned to the affected advertisers.

Sincerely,

The Google AdSense Team
____________________________________________________________________________
1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.
13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
Update:
16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral.
17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.
I surely hope that all of the publishers keep these things in their mind so they could keep their campaign of making money alive.

Things To Remember before you start your Adsense Campaign

It is obvious that you can make some good money with Google Adsense. The high end points you have to keep in mind and follow thereby you can save your account from getting cancelled by the Big G. Here are few points if you pay attention to these you will enjoy earning with Google for a long time.

First thing is at first. Never provide false information at the time of filling application for Google Adsense Account. If they found fake identity at any time of dealing with them they will simply block your account and all the money earned will not be paid to you. What they say that they will distribute among the advertisers. Because the false identity will make a serious problems related with the tax authority of the country you belong to.

Never hack or modify Google Adsense Code other than that which Google allow you to alter. Changing or modifying the code in a unauthorized way will make a great catastrophic situation with the system and Google will never accept this type of activity. They may take you to the court of law. You can't escape after damaging their business.

Better don't display Adsense Ads from all the pages which deal with registration, confirmation and "thank you". Google Terms of Service don't allow you to do this. You may think that these are the awesome locations to display your Adsense Ads.

On the same page do not show Adsense Ads and other competitor's ads. Google do not like that their ads will be cluttered by other competitor's ads.

Never ask for clicks from the visitors of your site or never use any text which means the same sense. Or don't provide any incentive to the visitors for clicking on the Adsense ads. Some PPC company upto some extent may allow you to do this but Google is very strict on this regard and click fraud is dealt with seriously.
Be 100% sure not click yourself on the ads running on your own sites. You may be genuine to click on some interesting product ads and you may be planning to purchase that product. Google stuff will reach to these activity and you will get a goodbye message form them.

Do not use any misleading phrases other than those Google allow to appear below the Adsense ads like Sponsored Links or Advertisements. This is mainly not to confuse the visitors.

Do not use highly optimization tricks by using keywords spamming. Google is wise enough to catch your divisive tricks and your days will be numbered. Few things here try to avoid always.

Avoid using duplicate contents.

Avoid using hidden text or links of any type.

Avoid excessive outbound links on any page. You are permitted up to 100. Do not advertise anything which Google prohibit from doing so like. Hacking/ Cracking contents, Porn material, Illegal drugs, Gambling sites, Beer or hard alcohol.

Thursday, May 1, 2008

Google Adsense: Taking you to $ 0 to $ 215 from Google Adsense

Making Money with Google Adsense is fairly easy. Infact this form of generation of income is the easiest and most effective when we talk about earning money on internet or when people ask the question How to make money online?

Google Adsense is the key and Google Adsense is the Answer to your question. Millions have benefited

In this blog I will be walking all those newbies from 0$/Day to $ 215/Day showing them easy Google Adsenes Tips and Tricks whcih they can replicate too and start making that much amount too.

For all the experienced people in Adsense world you will find some good relevent information too. However, not in the intial few posts as I want to take along with us all those newbies who want to start making money from Google Adsense

Well first thing first... If you want to become a Guru of Google Adsense and explode your PPC Campaign then you have to know each and every thing from the start no doubts or confusion about the Terms & Conditions of Google , Click Fraud, Effective Use of Chennels and how to bring traffic to your website.

This Blog will combine all these elements and will show you step by step earning methods.

For starters do visit these links and go through the basic if you have missed it out initially.

What is Google Adsense?

A Quick Tour into the Adsense World

Happy Learning